WILEY EDGE

“GO THE DISTANCE”

A (BROOKLYN SIZED ) PIECE OF THE PUZZLE

DELIVERABLES:

LOCATIONS:

  • BROOKLYN, NYC

We had the incredible opportunity to collaborate with our esteemed agency partner, 10Group, based in London, England, on yet another remarkable project. Building on our extensive portfolio, which includes notable ventures with Otis Elevators, Comcast, and Sonepar, this production centered around WileyEdge, forming an integral part of their comprehensive campaign.

Our team faced the challenge of orchestrating a four-day production schedule to create exceptional content tailored specifically for WileyEdge. With separate teams operating seamlessly in London, Montreal, the Triarch team handling New York / United States, we meticulously aligned cameras, lenses, lighting, and crew positions to ensure consistent quality, professionalism, and equipment across all cities. Triarch Creative took charge of securing various locations in New York City, including the renowned Brooklyn Bridge, navigating the intricacies of obtaining special permits for shooting in open spaces. Moreover, we successfully sourced the extremely rare lenses used in London, of which only three sets exist in the entire United States, all while remaining within budget and ensuring timely delivery and preparation of equipment for the production's commencement.

A particularly fascinating aspect of this project was the utilization of a stabilized gimbal capable of carrying a 50-pound load throughout multiple days and locations, often in confined spaces where carts or dollies were impractical. This necessitated our nimbleness, efficiency, and dedication to ensuring the well-being of our entire crew, providing them with essential provisions, meals, and maintaining a safe working environment.

Rekindling our collaboration with 10group filled us with excitement, as we always welcome the opportunity to work alongside such impressive and creative teams. Crafting a pivotal piece of WileyEdge's global message was an honor, and we relished the chance to bring their extraordinary vision to life.

Crew

Agency: 10 Group

Production: Triarch Creative

Director: Tommy Panays

Producer: Jordan T. Hansen

DP: Chris Argueta

AC: Phillip Shvartsman

Gaffer: Christopher Fisher

HMUA: Ray Mcintron

Locations Manager: Rafael Riviera

Driver: Tauhid Hakein

PA: Ryan Levitt

Behind the Scenes

A woman running on the Brooklyn Bridge with a videographer filming her, with New York City skyline in the background during daytime.
A woman standing on the Brooklyn Bridge in New York City, with a film camera operator filming her. The skyline with tall buildings, including the One World Trade Center, is visible in the background under a partly cloudy sky.
A woman sits on a couch reading a book while a film crew films her inside a cozy living room with a lamp on and a window with curtains.
A camera monitor displays three graduates in black caps and gowns smiling and talking outdoors during a graduation ceremony.
A woman in a gray sweater sitting at a wooden table with a laptop, surrounded by people in a room with natural light, plants, and shelves.
A woman in blue shirt and jeans being filmed by a person with a large camera outside a building labeled 'Municipal Building'.
A man wearing sunglasses and a hooded jacket holding a professional film camera rig outdoors in an urban setting.
Person wearing black hoodie operating a camera on Brooklyn Bridge with New York City skyline in the background.
An SUV driving on a dirt trail in a hilly, grassy landscape with mountains in the background.

SEE MORE WORK

A woman appears angry and is yelling at a man, who looks upset and is staring downward, in an indoor setting with large windows in the background.
Woman wearing a large straw sunhat and teal jacket, holding a yellow pineapple-shaped container and a drink with a pineapple decoration, with a tropical background.